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The 2 Universal KPIs for Ecommerce Retailers The 2 Universal KPIs for Ecommerce Retailers. Key performance indicators are metrics that indicate the health of a business at a given time, especially when compared to past performance and to other companies. A business’s KPIs typically change over time with new opportunities and challenges. But Gross Revenue and Gross Profit are universal KPIs for all ecommerce retailers, all of the time. Gross Revenue Three variables determine Gross…

These days, it may not be enough to list an item on eBay, Etsy or Amazon and expect it to be seen by shoppers. Your listing competes not only with scores of rival listings, but with promoted listings (paid ads) as well. Do sellers now need to pay to advertise their listings on top of the fees they already pay to list on marketplaces? A report from Kenshoo found that ecommerce ad spending increased 54%…

We all know, it’s no secret. Amazon has come to disrupt budgets, raise expectations on conversion rates, and call attention to the quality of what we get for a “click.” (Massive amounts of first-party data is a heck of thing, isn’t it?) So, instead of rehashing what we already know about the size of the impact to date, let’s pull back a few more levels and take a bigger picture look at: What this means.…