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5 Key Elements Of Ecommerce Business Success We have 5 Key Elements Of Ecommerce Business Success to discuss today. Ecommerce business success relies heavily on website elements that impact user experience. As an ecommerce business owner, you need to optimize your current site to meet usability expectations. By creating a well-designed website, you can attract more consumers and keep them on your site for longer. This leads to higher conversion rates, which boosts business profits…

Daraz aims to scale operations in 2020 Daraz aims to scale operations in 2020. In the out-going year, Daraz built a robust ecommerce logistics infrastructure, educated and empowered more than 30,000 sellers and gave customers access to a catalogue of 10 million products. After a year of unprecedented technological innovation and growth, the platform is equipped to further enhance customer experience and scale express deliveries. In 2020, Daraz’ mission is to establish itself as an…

Ecommerce provides big opportunities for businesses Ecommerce provides big opportunities for businesses. According to Statista, the U.S. ecommerce market will bring in more than $547 billion in 2019, with projections for more than $740 billion by 2023. Now is the time to jump on this business opportunity, as more and more consumers get products online. There is plenty of potential in this market, and many different options for businesses to reach that potential. Courtesy of…

Daraz witnesses exceptional growth in e-commerce platform Daraz witnesses exceptional growth in e-commerce platform. In 2019, Pakistan’s e-commerce industry remained resilient; Daraz, a leading e-commerce platform in the country, witnessed exceptional growth as the number of users visiting the platform increased by 100 percent. According to Daraz here on Wednesday, the number of customers shopping on its platform increased by 140 percent and the number of orders placed in the year rose by 200 percent…

A few days back I received a surprise in the mail courtesy of Amazon: a 2019 gift catalog titled “Holiday Together.” I recognized the Amazon smile logo at the bottom of the cover, which piqued my curiosity. I opened the catalog and turned the pages. My curiosity became stronger because the catalog listed no prices alongside the products. Here’s a page featuring “the Amazon coat.” Amazon demonstrated its social media savvy by including the hashtag…

The e-commerce industry is constantly evolving, and competitive businesses are undergoing digital transformations to stay competitive. The rise of new technologies and increased customer expectations have led to a need for more robust customer experiences and more complex site structures to create them. Businesses are able to rise to meet these challenges by using APIs to connect information between multiple applications. This allows them to build on their existing tech stack to expand into new…

The 2 Universal KPIs for Ecommerce Retailers The 2 Universal KPIs for Ecommerce Retailers. Key performance indicators are metrics that indicate the health of a business at a given time, especially when compared to past performance and to other companies. A business’s KPIs typically change over time with new opportunities and challenges. But Gross Revenue and Gross Profit are universal KPIs for all ecommerce retailers, all of the time. Gross Revenue Three variables determine Gross…

We all know, it’s no secret. Amazon has come to disrupt budgets, raise expectations on conversion rates, and call attention to the quality of what we get for a “click.” (Massive amounts of first-party data is a heck of thing, isn’t it?) So, instead of rehashing what we already know about the size of the impact to date, let’s pull back a few more levels and take a bigger picture look at: What this means.…

Shopify continues to expand beyond its core e-commerce platform with a new product called Shopify Email. Shopify’s chief product officer Craig Miller and director of product for marketing technology Michael Perry gave me a quick demo of the product yesterday; Miller argued that they’ve created “the first email product designed for e-commerce.” That means it’s integrated with a merchant’s store on Shopify, allowing them to easily pull their brand assets into their emails, along with…

Pakistan has a huge potential for e-commerce, but infrastructural and logistical issues needs to be resolved to unleash that potential, the government can play a role in this matter, said Jan Poeter, Head of Cross Border, Daraz Group. He welcomed the Government of Pakistan’s step of introducing e-commerce framework recently. “The good part of the framework was inviting the private sector to take a lead role in developing the e-commerce sector in the country and…