Tag

brand growth strategy

Browsing

Brands and holding companies alike are looking closely at the growth in newer tech-driven areas such as ecommerce and experiences. However, it all comes down to the best companies who put consumers and data at the heart of their strategy, according to Jeremy King, chief executive and founder of consumer growth platform, Attest. Following their partnership with The Drum Awards for the Digital Industries, The Drum spoke to King on brand growth, the future of…