barriers in ecommerce growth


Over a month ago when the government published the much-awaited e-commerce policy framework, it managed to bring the sector into the limelight, rekindling hopes of takeoff at last. The document, after input from a range of stakeholders, had identified key challenges and recommended concrete measures that must be taken in order to fuel the economy’s digital engine. However, e-commerce in Pakistan has often found people divided, which stems from the lack of trust the wide…