amazon platform


Brands on the Amazon marketplace seem to believe that no one can sell their products. That isn’t true. Surprisingly, even Amazon itself could sell a brand’s products without the brand’s consent. Amazon does this in two ways, in my experience: via “Warehouse Deals” and first-party selling. The former is a small issue, typically. But the latter can cause a brand to lose control of its listings. Placement in the coveted “buy box” largely determines the…