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Amazon Advertising

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A few days back I received a surprise in the mail courtesy of Amazon: a 2019 gift catalog titled “Holiday Together.” I recognized the Amazon smile logo at the bottom of the cover, which piqued my curiosity. I opened the catalog and turned the pages. My curiosity became stronger because the catalog listed no prices alongside the products. Here’s a page featuring “the Amazon coat.” Amazon demonstrated its social media savvy by including the hashtag…

These days, it may not be enough to list an item on eBay, Etsy or Amazon and expect it to be seen by shoppers. Your listing competes not only with scores of rival listings, but with promoted listings (paid ads) as well. Do sellers now need to pay to advertise their listings on top of the fees they already pay to list on marketplaces? A report from Kenshoo found that ecommerce ad spending increased 54%…