Advertising on Ecommerce Marketplaces


We all know, it’s no secret. Amazon has come to disrupt budgets, raise expectations on conversion rates, and call attention to the quality of what we get for a “click.” (Massive amounts of first-party data is a heck of thing, isn’t it?) So, instead of rehashing what we already know about the size of the impact to date, let’s pull back a few more levels and take a bigger picture look at: What this means.…