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Eid ul Fitr 2020 – Begining of digital wallet era in Pakistan. Easypaisa has been rooted in the Pakistani economy for decades especially, in the rural areas where there are rarely any banking services. Easypaisa has achieved a myriad of financial inclusion in Pakistan. With Easypaisa one can perform day to day financial transactions like transfer cash, save money, buy products/services online, withdraw cash through ATM, pay utility bills, and receive international remittance at ease.…

Situationer – The ‘Digital Pakistan’ challenge Situationer – The ‘Digital Pakistan’ challenge. It is 2020, and the government has a new resolution — the provision of ‘Roti, Kapra, Makan and Internet’. Prime Minister Imran Khan has launched a ‘Digital Pakistan vision’ that aims to enhance connectivity, improve digital infrastructure, investment in digital skills and literacy, and promote innovation and entrepreneurship. While the project generated a lot of excitement, it gave rise to questions about relevance…

Ecommerce provides big opportunities for businesses Ecommerce provides big opportunities for businesses. According to Statista, the U.S. ecommerce market will bring in more than $547 billion in 2019, with projections for more than $740 billion by 2023. Now is the time to jump on this business opportunity, as more and more consumers get products online. There is plenty of potential in this market, and many different options for businesses to reach that potential. Courtesy of…

Cyber threats to Digital Pakistan Cyber threats to Digital Pakistan – Heavy reliance on computers and the internet has altered the life of a common man in a number of ways. It is perceived that the world which is apparently so large has dwindled to a number of devices and gadgets. The use of technology is a common practice as from communicating through e-mail to carrying out transactions electronically, going to places for study to…

SBP accords approval to ‘NIFT ePay’ SBP accords approval to ‘NIFT ePay’. The State Bank of Pakistan (SBP) has granted an approval for commencement of pilot operations of National Institutional Facilitation Technologies’ (NIFT) e-Commerce payment gateway called ‘NIFT ePay’. NIFT is the first local account-based “e-Commerce Payment Gateway” to get an approval for the pilot launch under the Payment System Operator/Provider (PSO/PSP) rules. NIFT ePay’s primary focus is to execute interoperable and secure digital commerce…

Who is buying and selling preloved luxury brands in Pakistan? Who is buying and selling preloved luxury brands in Pakistan? High-end fashion may be very coveted but it has also always been very expensive, reserved for a niche affluent clientele. But with the world economy in a crunch, budgets are running low even among the uber rich. It isn’t quite as easy to purchase luxury designer products every season, hot off the catwalk. At the…

Black Friday Special deals: TechRadar is scouring every retailer and rounding up all the top deals over the Black Friday period. We’ve put all the best Black Friday deals and Cyber Monday deals in easy-to-navigate articles to help you find the bargains you’re looking for. For thousands more live deals visit the Amazon Black Friday & Cyber Monday page and Walmart Black Friday & Cyber Monday home page. As expected, Walmart and Best Buy have…

New technologies and evolving consumer behaviors are impacting ecommerce marketing at its core. Some of the changes affect established tactics, such as search engine optimization. Others, such as developing and managing chatbots, are new. All require ecommerce marketers to master important new skills. SERP Position Zero SEO is arguably the most important ecommerce marketing fundamental. Done well, SEO can have a powerful impact on an ecommerce business long-term. But SEO is changing. Last year, Rand Fishkin,…

Instagram is testing new Creator Accounts that will give high-profile influencers and celebrities the ability to filter direct messages and offer more in-depth analytics over their follower counts. The new tier is currently being tested with a small group of users, according to The Hollywood Reporter, but it’s expected to roll out to more high-profile accounts sometime next year. One new feature is quality filters for direct messages, meaning that creators can limit who has the ability…

Daraz has made online shopping even more effortless with the launch of its renewed and upgraded mobile app. Key updates include new features and a personalized experience. The new Daraz app is addressed to each user’s personal preferences and priorities. The revamped mobile app comes along with brand new features, software and algorithms built from the ground up to ensure every user’s journey through the APP is easy, secure, and personalized. Users can now Search,…