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South Korea is a unique market. Tesco, a retail store, has been evolving itself adjust to the local market. It even change the name itself, from TESCO to HOMEPLUS. It was ranked at number 2 in Korea in the retail store market. In order to be at number 1 Home plus has to overcome one obstacle to overcome its rival number 1 company, E-MART. At this moment, Home plus thought that could we became the…

Instagram is growing its e-commerce capabilities with a new feature on Tuesday that allows retailers to add more information about the content they publish to the photo and video-sharing app. The Facebook-owned unit has taken baby steps towards adding shopping to the mobile app—most notably in 2015 when the social platform started allowing advertisers to add a “buy now” button to ads that would link to a retailer’s store. Jim Squires, the director of market…

eCommerce and Retail are up for a dramatic industry shift, especially in their digital marketing strategies–and that shift will inevitably be toward mobile. If 2015 was the Year of Mobile, 2016 will be the Year to Optimize Your Mobile Strategy. By Q4 this year, retailers realized they needed to expand their efforts on the mobile front. In 2016, they will expand and develop comprehensive mobile strategies to take these efforts to a new level. Below,…

The Legacy 4Ps Principles of Marketing are very much applicable for Internet Retailers too. Here I am going to describe how the 4Ps works in the context of Pakistani Internet Retailers to stay competitive in competitive narrow street of eCommerce of Online Retailing The 4Ps along with actionable equivalent are listed below Place : Marketplace, Classifieds, Website, Social Media and Apps Product : Product according to local compliance like Halal, Too much for too…

One of the main marketing strategies that can help online retailers build a successful Internet business is search engine optimization (SEO), the process of tailoring your website to the algorithms that search engines use to rank websites based on “signals” that the site emits. However, search engine algorithms continue to change with time as the Web evolves, so online retailers need to evolve with the engines. We must make sure we keep up-to-date with best…

Internet Retailers in Pakistan and elsewhere generally do not care about branding their business thinking its an costly affair. What they care most is high turnover and optimize profit. Apparently, with such vision Internet Retailer may face saturation point and becomes dying brand in long term. There are atleast 7 ways how to brand an online store. Before we start about brand recognition, lets revisit The Fundamental of Branding : Why do a Retailer has to…

How to become a successful Internet Retailer? – Learn by Live Examples. Learning best practices from Top 3 Apparel Internet Retailers. Evaluating Top 3 local Internet Retailers When we talk about apparel brands , We know they are GulAhmed, Nishat and Al Karam. They speaks a lot about How to become a successful Internet Retailer? First of all, the GUI resemble as a perfect retailers rather than a Hybrid eCommerce site. Here the learning is – Give…

Increase Your Online Sales x5 Times – Promote, sell & Earn!! Once you have work hard to setup your store, next step is to promote it. To Increase Your Online Ecommerce Sales x5 Times, promoting your products online takes huge efforts and resources (financial, human resource and more). There are atleast 4 ways to get jump start selling locally in Pakistan a. Start promoting your products/services on classified sites like OLX and Bolee b. Second…