1. Identify your customers,
Inquire where are they coming from and coming for. Dont sell them broom when they want to buy bread

2. Buildup your niche
Consider the Blue Ocean Strategy for your business. Build up the niche or you will be consider as general caegorized business

3. Increase the list of active customers
It makes sense to increase the list of active customers along with finding the new customers. This could be time saving and profitable.

Amin Lalani is a subject matter specialist in Internet Retailer with several articles and research paper published so far. He has done M.Phil from IoBM in Marketing with emphasis on Internet Retailing. Besides academia he has various other certification like SAP, Google Analytic, Microsoft Small Business Solution Provider and more.

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