Daraz, a leading eCommerce platform in Pakistan, has launched its first mobile gaming section. This innovative concept allows the buyer to play while shopping at one largest virtual mall. This is a new and amazing concept that enables its user to connect digitally with friends during this pandemic crisis to maintain social distancing.

Over the past few months, Pakistani government-imposed lockdown throughout the country. This prompted Pakistanis to seek digital solutions to engage and entertain themselves.

Daraz launched mobile gaming on to its platform and met the growing demand for entertainment. For the very first time, shoppers can now shop with full enthusiasm. The innovative idea of Daraz has increased the growth of casual gamers.

Currently, it is offering access to 19 games across multiple genres including sports, cards, tournaments, and trivia. Over time, this number will grow into hundreds.

Also read: Chinese Digital Retailer ‘Dazaran’ Successfully Providing Food Items To Masses In COVID-19

“At Daraz, we pride ourselves on customer-centric innovation that fuels the growth of local industries. With the launch of DFG, we have broken ground on very fertile soil and we are excited to see the massive impact the new venture will have on Pakistan’s gaming industry and how it will create opportunities of digital connectivity,” said Adil Anver, Category Director at Daraz Pakistan, who is overseeing Daraz First Games.

The team at Daraz works constantly to bring in new innovative ideas to enrich user experience beyond retail. Gamification has developed as a strong area of innovation at Daraz since 2017 and the company is confident that DFG will become a leading entertainment channel in Pakistan, offering a gaming experience adapted to all gamer profiles.

DFG will allow users to play tournaments with friends across the country and enter one-on-one challenges to win points and coupons redeemable on Daraz.

In the upcoming week you will be able to see an increase in the catalog of games on DFG and will launch a redemption center through which users can exchange the points they have won for service.

DFG comes at a time when the demand for entertainment among home-bound consumers has increased exponentially, exemplifying the customer-centric innovation that Daraz has always prioritized.


Amin Lalani is a subject matter specialist in Internet Retailer with several articles and research paper published so far. He has done M.Phil from IoBM in Marketing with emphasis on Internet Retailing. Besides academia he has various other certification like SAP, Google Analytic, Microsoft Small Business Solution Provider and more.

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