Selling online is always an effective way to reach more customers and make profits.

Everyone is aware of the current pandemic situation where people have now shifted their habits of conventional shopping to online shopping. Setting up your online clothing shop is a great way to kick start your business

When discussing fashion, everyone looks out for the new clothing designs by top brands and designers through online window shopping or through the latest fashion blogs, as this is the best way to target the audience.

Also read: Chinese Digital Retailer ‘Dazaran’ Successfully Providing Food Items To Masses In COVID-19

If you are an entrepreneur and you want to start up with your own virtual apparel shop, here are some tips and tricks for you to follow and improve your business to get good sales.

1) Setting up your goals and targets

Before starting up any business goals needs to be set. A complete layout draft must be prepared which should include

Before you begin to set up your virtual store, the first list out your products, make a list of the goals and target of the profit you want to achieve and lay out a rough plan that includes the following

  • your business’ name
  • your business policies
  • the profit margins
  • an introduction for your online shop

2) Choose the Niche of Your Product

Define a proper niche of your business. To whom your products sell. Now that you have the plan to execute your business venture, the next step is to choose a niche you want to work on. Select a range of customers like men and women in the clothing section. Do not limit your audience to too small.

3) Launch Your Online Store

You enter the world of eCommerce as you launch your online store. There are several options where you can set up and launch your online store. You can launch your store on social media or online marketplaces like Daraz. You can even create your own customized website based on WordPress, Shopify, or Magento.

4) Invest in Professional Service

Now that you have set up your online store, its time to get more traffic and more sales. You’ve to make your products appear aesthetic so customers are tempted to buy. You can do this in the following ways:

  • hire a professional photographer and model to make your products looks good
  • advertise your store with sponsored ads to reach more traffic
  • give out PR packages to local bloggers for a shout-out

5) Improve your Online Presence

Just creating an online store is not enough. you must work hard on improving your online presence by optimizing your content and webpages with SEO, including relevant keyword to increase traffic, being available on social media, and interacting with your customers to let them know you. This adds trust and reliability that an online store needs to yield successful purchases.

6) Allow Customers to give Feedback and Reviews.

Reviews are especially important. More reviews mean more trust developed by the customers. Give your customers incentives to leave reviews, ratings, and feedback on your products with images. This ensures your products are up to the mark and more people buy your products and recommend them to others!

Register with the Daraz Seller Program and Expand Your Apparel Business Online!

If you are looking to make the most of your online apparel business and want the easiest and fastest way to make profits, then become a seller on Daraz and make the most from your digital venture!

Daraz is South Asia’s leading online marketplace that has a community of 30,000 sellers with 10 million products having 4 million monthly active users delivering more than 2 million products nationwide.


Amin Lalani is a subject matter specialist in Internet Retailer with several articles and research paper published so far. He has done M.Phil from IoBM in Marketing with emphasis on Internet Retailing. Besides academia he has various other certification like SAP, Google Analytic, Microsoft Small Business Solution Provider and more.

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