BEIJING – The significant growth can be seen in the logistics services and instant delivery services. This can further create 780,000 in Pakistan in future months.

Due to outbreak of the pandemic, the traditional offline sales have been disturbed immensely, shifting the customer to online shopping. This has encouraged thousands of new people to investigate a new way of doing the business.

“If Pakistan pursues the development of logistics service and instant delivery service, and reaches the level of China, it will create 780,000 employment opportunities for Pakistanis according to the proportion of the population. The number may grow to 1.56 million in the future,” Cheng Xizhong, visiting professor at the Southwest University of Political Science and Law said in his article published by China Economic Net here on Tuesday.

Where small and medium sized businesses in Pakistan has been adversely affected by the COVID-19, they have found other online business opportunities.

More and more companies of clothing, shoes, and hats, electronic products, frozen food, etc. have begun to sell their products on online platforms.

Online sales have become an important business mode during the pandemic period and will also become the future development trend of business.

From January to April this year, the total retail sales of social consumer goods in China increased by 6.1 percent over the same period of last year. It is estimated that domestic consumption in China will increase further in the next few months of this year. We would like to share China’s experience with Pakistani friends.

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He believed that the development of e-commerce needs strong support from at least two industries: mobile communication technology and the logistics service. Now, no matter in urban or rural areas, e-commerce, logistics service, and mobile communication is highly developed in China. We may stay indoors and buy whatever we need through online platforms.

A boom in eCommerce can be seen in Pakistan, but mobile communication and logistic services may be little behind as there are lack of resources in the rural areas of Pakistan. There is also a conceptual problem. As far as I know, some Pakistanis still like to go shopping in department stores and pay cash, which is considered as a kind of enjoyment. But in the current pandemic period, it would be better not to go out.

In addition, the development of the logistics service industry can also create many employment opportunities. Now, the number of employees in China’s logistics service industry is more than 5 million, and it may reach 10 million in the next few years.

Therefore, if Pakistan pursues the development of logistics service and instant delivery service, and reaches the level of China, it will create 780,000 employment opportunities for Pakistanis according to the proportion of the population. The number may grow to 1.56 million in the future.

In conclusion, from the perspective of consumptive habits, online shopping has become the dominant trend; from the perspective of business strategy, sellers hope to have multiple modes of “offline + online” and “foreign trade + domestic consumption”; from the perspective of industries and enterprises, it is urgent for them to realize informatization and digitalization through industrial transformation and upgrading.

To expand domestic demand and consumption is conducive to the recovery of economic development under the COVID-19 pandemic situation.

Author

Amin Lalani is a subject matter specialist in Internet Retailer with several articles and research paper published so far. He has done M.Phil from IoBM in Marketing with emphasis on Internet Retailing. Besides academia he has various other certification like SAP, Google Analytic, Microsoft Small Business Solution Provider and more.

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