Eid ul Fitr 2020 – Begining of digital wallet era in Pakistan. Easypaisa has been rooted in the Pakistani economy for decades especially, in the rural areas where there are rarely any banking services. Easypaisa has achieved a myriad of financial inclusion in Pakistan.

With Easypaisa one can perform day to day financial transactions like transfer cash, save money, buy products/services online, withdraw cash through ATM, pay utility bills, and receive international remittance at ease.

With so much delightful services by Easypaisa, it has brought another innovative new service of eidipaisa

Easypaisa with its launch of eidipaisa has proven how innovation can turn crisis into an opportunity for businesses and the end-users. As we know due to COVIT-19 people cant travel and meet their families during the EID. But, this doesn’t stop sending eidi and gifts. With eidipaisa one can send Eidis to their loved one, buy discounted products online, buy ZONG bundle, and much more.

Also Read: A Step towards Prime Minister Imran Khan’s Digital Pakistan Vision

This also reflects how financial inclusion can bring new life into the country’s disconnected economies. EasyPaisa Wallet is being accepted in many places even when you wish to buy credit on Google Play that’s amazing.

So, with EasyPaisa’s digital initiative no one is left disconnected. Its time, micro-entrepreneur should take due advantage of the digital economy and become from local to the glocal business.


Amin Lalani is a subject matter specialist in Internet Retailer with several articles and research paper published so far. He has done M.Phil from IoBM in Marketing with emphasis on Internet Retailing. Besides academia he has various other certification like SAP, Google Analytic, Microsoft Small Business Solution Provider and more.

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