KARACHI: Easypaisa, Pakistan’s first mobile banking platform, since a decade now has been empowering lives and leading the digital revolution in Pakistan.

With the largest retail footprint, constant innovation and an ever-growing range of ground-breaking digital solutions, Easypaisa is turning into a complete payments platform enabling people to adopt the digital way of life.

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Currently serving millions of customers, Easypaisa continues its journey towards expanding its services portfolio to serve customers better.

For further convenience, Easypaisa launched its mobile app, which has 10m+ downloads and highest PlayStore rating in the financial apps category. The app allows users to send and receive money, purchase mobile top-ups, bus and move tickets, pay utility bills, avail various discounts and make payments via QR code.

In 2019 Easypaisa, to digitize the ecosystem of Pakistan, initiated several projects aimed at transforming the way digital financial services were traditionally offered. By collaborating with organizations such as CDC, Samsung, Zong, Careem, Uber and Airlift among others, Easypaisa aims to develop a cashless society for a digitally inclusive Pakistan.

Easypaisa achieved another milestone through its industry-first digital loan disbursement by giving 1 million loans to individuals and small businesses who lack financial resources. It has also been a long-term partner of different poverty alleviation programs empowering customers to receive their monthly payments through the app.

Easypaisa also initiated first of its kind Enable Pay and Credit initiative, which allows a seamless and digitized payment value chain between retailers and distributor while providing them access to credit services too.

On culmination of a successful year, Mohammad Mudassar Aqil, President & CEO, Telenor Microfinance Bank said; “The digital financial sector of Pakistan requires rapid transformation in various segments of the payments value chain which Easypaisa provides. Having already served 30 million customers, we will keep playing our part in improving the financial inclusion ratio of the country”.

Courtesy: https://www.thenews.com.pk/print/613020-easypaisa-mobile-banking-platform-leading-digital-revolution-since-a-decade

Author

Amin Lalani is a subject matter specialist in Internet Retailer with several articles and research paper published so far. He has done M.Phil from IoBM in Marketing with emphasis on Internet Retailing. Besides academia he has various other certification like SAP, Google Analytic, Microsoft Small Business Solution Provider and more.

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