How to do Email Marketing In Pakistan?

Email Marketing is a great way to promote your business and to market your business and get more sales and at the same time you can brand your business too. Email Marketing was the first type of marketing introduce with the Internet and at that time more and more people open their Emails and get actions. Today with the advancement of Marketing techniques still companies from small business to big business use Email marketing to get more people on board. This technique (mentioned below) will help you to do email marketing if you live in Pakistan.

What is Email Marketing?

Email Marketing is a Marketing technique where companies promote their products or services through Emails.

One of the best marketing technique that starts with the Arrival of the Personel electronic mails like it first it was Yahoo mail then when Google announce And bring Its own Electronic mail service With the name of Google mail (Gmail) things get shifted. As the open rate of emails, today is way lowering then 10 years ago but still it a 30% open rate will get 30 impressions of your product if you have 100 email subscribers.

How to Email Marketing helps You growing Your Business?

When you email someone the feeling of owning comes with that which helps companies to generate more sales. People need solutions and companies has that solutions, by reaching to your targeted users you can easily fulfills requirements of people and so the side product for that will be “More sales” means more money. This helps you to do Email Marketing In Pakistan and grow your business.

How to collect Emails of Your Targeted Customers?

You can collect Emails from Online as well as Offline sources. Through Online means you can collect emails using Social media or Through your own blogs/websites or through Opt-in forms.

Keep in note that if you send emails to your target customer without their consent to get an email from you then that is termed as “Spam” which will hurt your business in the long run if you do that. Even, if your emails you can send them a email to let them know that you will send emails in the future. If they agree, then it falls into the category of “Marketing”

Mailchimp and all other Email service provider give you a single opt-in form which you can integrate in your Blog/website or even through your YouTube channel.

Their is another way of getting emails too and that is Offline. Through this method you have to ask your buyers, in the shop, when they just buy to give you email address and then let them know that you will send Emails, most of the users do share their Email addresses. This is one of the effective way to grow your email address and grow your business with email marketing.

Best Free and Paid Tool to Send Bulk Emails?

Without a second thought i would say “Mailchimp” but not every Excellent tool free, the same way Mailchimp is not free but free to some extent. It is free to send 12000 Emails/Month for 2000 Subscribers, after that you have to buy their package to send emails, the more the email subscribers the more money you had to pay to the Mailchimp.

You Can Out of 700 Email subscribers i got 160 Clicks, which is a good traffic. If your site has interesting and to the niche content then you can easily do get more pageviews from those 160 people.


There are a lot of email sending services that help you to collect emails and then help you to send emails in Bulk for your Digital Marketing Basis. Most of them are free to start but if your email subscriber grows it will charge money, so the better is to keep in eye ON Return on Investment.




Amin Lalani is a subject matter specialist in Internet Retailer with several articles and research paper published so far. He has done M.Phil from IoBM in Marketing with emphasis on Internet Retailing. Besides academia he has various other certification like SAP, Google Analytic, Microsoft Small Business Solution Provider and more.

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