Daraz has announced that the second edition of the Gyara Gyara (11.11) sale will be kicking-off at midnight on Nov 11 and will offer customers a unique experience that will go beyond retail to offer entertainment. Daraz introduced the 11.11 sale in Pakistan in 2018 and witnessed an 8x increase in sales volume. Over 3 million users visited Daraz App during the five-day sale and had access to 3 million discounted products. This year, the magnitude of sale is much bigger as Daraz is offering 8 million deals, discounts worth Rs 50 crore and expects to host a monumental 10 million visitors on its platform.

Addressing a press conference here on Wednesday, Daraz Pakistan MD Ehsan Saya said after the last year’s overwhelming response, this year, Daraz partnered up with the top brands and sellers in the country. “We are very confident about the event, especially after the huge surge of activity in October at a time when inflationary pressures are high, we are also hoping to bring customers some relief,” he added.

Hr informed that the platform has been gearing up for the 11.11 sale event for the past few months and Daraz Express (DEX), the platform’s logistics service specifically designed for ecommerce operations, has hired 3,000 additional DEX heroes (delivery agents) to manage hundreds of thousands of orders expected during the sale.

The platform’s 20,000 active sellers have been undergoing free-of-cost trainings that will enable them to make the most of the sale which is poised to drive unprecedented traffic. Daraz has also launched 55 pick-up points in various cities across the country so that customers can conveniently collect their packages from the location closest to them, Saya said.

With features such as in-app gamification, Shake Shake and collectible vouchers, Daraz will be offering customers a highly-engaging experience. The 11.11 Countdown Gala will take place on November 8th and will be streamed live on TV and on the Daraz app.

Daraz has partnered up with leading brands in the country for the sale. Event cosponsors – Unilever, RB, Vivo, Nokia, Prince DFSK, P&G, L’Oreal and Nestle – will be offering customers deals and vouchers. Other brand partners Hisense, Real Me, Tapal, Akira, Audionic, Limelight, Levis, Unifoam, Tecno, Moltyfoam, TCL, Rivaj and Keune are also joining the 11.11 revolution. Digital partners include KFC and Foodpanda.

Gyara Gyara will also serve as a testament to financial inclusion. Bank partners HBL, Meezan Bank and EasyPaisa will be providing their entire customer base additional discounts up to 25 percent off.

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Courtesy: https://www.brecorder.com/2019/10/31/539705/daraz-launches-gyara-gyara-with-discounts-worth-rs-500-million/

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Amin Lalani is a subject matter specialist in Internet Retailer with several articles and research paper published so far. He has done M.Phil from IoBM in Marketing with emphasis on Internet Retailing. Besides academia he has various other certification like SAP, Google Analytic, Microsoft Small Business Solution Provider and more.

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