Daraz Pakistan held a press conference on March 28th hosted by Bjarke Mikkelsen, CEO, and Ehsan Saya, MD Pakistan, in which they highlighted Daraz’s current and future plans.

Most importantly, they also shared Daraz’s mission of “Making it easy to do business anywhere in the era of the digital economy” along with “Six aspirations to lead Pakistan into the Digital Era by 2022”.


Amin Lalani is a subject matter specialist in Internet Retailer with several articles and research paper published so far. He has done M.Phil from IoBM in Marketing with emphasis on Internet Retailing. Besides academia he has various other certification like SAP, Google Analytic, Microsoft Small Business Solution Provider and more.

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