GSMA, an authority in Mobile Technology released a research paper on Mobile money and e-commerce in Southeast Asia. This paper discusses the vast growth potential for e-commerce in the region, current challenges to scale, and how mobile money providers can establish mutually beneficial partnerships with e-commerce players through three focus areas.

Mobile money and e-commerce: Three areas of partnership in Southeast Asia

The Three areas discussed in the research are

  1. Improved integration between mobile money and e-commerce platforms can reduce payment friction and cash on delivery.
  2. Opening up an agent network for e-commerce logistics maximizes agent revenues and supports timely delivery of goods.
  3. Driving greater value by leveraging data.

In nutshell the e-commerce growth solely depends on how the ecosystem facilitates both the buyers and the sellers. Other factors like marketing, merchandising can be considered as secondary factors.


Amin Lalani is a subject matter specialist in Internet Retailer with several articles and research paper published so far. He has done M.Phil from IoBM in Marketing with emphasis on Internet Retailing. Besides academia he has various other certification like SAP, Google Analytic, Microsoft Small Business Solution Provider and more.

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