GSMA, an authority in Mobile Technology released a research paper on Mobile money and e-commerce in Southeast Asia. This paper discusses the vast growth potential for e-commerce in the region, current challenges to scale, and how mobile money providers can establish mutually beneficial partnerships with e-commerce players through three focus areas.
The Three areas discussed in the research are
- Improved integration between mobile money and e-commerce platforms can reduce payment friction and cash on delivery.
- Opening up an agent network for e-commerce logistics maximizes agent revenues and supports timely delivery of goods.
- Driving greater value by leveraging data.
In nutshell the e-commerce growth solely depends on how the ecosystem facilitates both the buyers and the sellers. Other factors like marketing, merchandising can be considered as secondary factors.