Zara fashions a more global presence by selling in 106 new markets

The expansion means Zara’s global women’s, men’s and kids’ collections are now available in 202 markets.

Spain-based apparel retailer Zara wants to outfit the world. And, with its expansion to sell online in 106 new regions, Zara is well on its way to its goal. The retailer, which is owned by Inditex Group, No. 500 in the Internet Retailer Top 1000, last week said the additions will bring the number of markets in which Zara sells to 202. Additionally, all of Inditex Group’s brands, including apparel brands PullandBear and Bershka, will be available online worldwide by 2020, Inditex says. Zara’s new global site is located at Zara.com/ww. Most of the new markets are in Africa and include Angola, Ivory Coast, Senegal and Ghana. The online store is also making its debut in numerous parts of the Caribbean and Indonesia. Consumers can buy items via PayPal and major credit cards. Shoppers will receive their orders in three to seven days, depending on the destination, the company says. The new global online store is available in English and French and also offers customer service in English and French. Zara currently operates stores in 96 markets. Zara says it ships some of its online orders from the stores in the country closest to where the shopper resides. Shoppers also can buy online and pick up their purchase at a store in many markets. In September, Inditex Chairman Pablo Isla said he planned to make clothes from its Zara label and other brands available online anywhere in the world within two years. Inditex’s e-commerce revenue surged 41% in its last fiscal year, and its websites are attracting more than 10 million visits a day, Inditex says. But online isn’t the only focus for Zara. In May, the brand opened a high-tech store in London. At the store, shoppers can collect online purchases or buy without an associate. Self-service checkouts let customers pay via mobile phone or credit card. Online order pickup points at the 48,400-square-foot store can house up to 2,400 parcels. Customers swipe a receipt on a sensor, and a robotic arm retrieves the correct box for her. Employees carry iPads to complete a shopper’s order online if a store doesn’t have what she wants. And, to see how separate pieces look like an ensemble, shoppers can swipe garments along a floor-to-ceiling mirror to see a hologram-style image of how they look together.

Reference= Digitalcommerce 360.

About the Author

Amin Lalani
Amin Lalani is a subject matter specialist in Internet Retailer with several articles and research paper published so far. He has done M.Phil from IoBM in Marketing with emphasis on Internet Retailing. Besides academia he has various other certification like SAP, Google Analytic, Microsoft Small Business Solution Provider and more.

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