Pakistan has a growing e-commerce industry and with a handful of websites dealing in all-in-one store, one might think that they have humongous turnovers but the fact is even leading players of online shopping websites are barely profitable.

Some e-commerce websites faced backlash by customers for delivering fake products or misrepresenting prices, keeping all this in mind a new e-commerce website stepped into the – a shopping website purely striving to build trust and come up with the true essence of e-commerce. The company believes that e-commerce is about trust and convenience, keeping this in mind when customers order a product from a website, it’s not just a click or tap, it’s the trust which they have on the website for delivering them a quality product in a short span of time. The primary focus of is to deliver quality products, they are targeting a segment of customers who believe in class and prioritize quality in their lives. In Pakistan people tend to be doubtful when purchasing smartphones and other electronic items whether it’s online or offline. To overcome this insecurity and build a trustworthy relationship with customers offers 100% money back guarantee and hassle-free exchange of products. Now, it’s up to you whether you want to fall for so-called “crazy discount offers” or make your life easier by going for a product which is guaranteed genuine and you have an option of exchange or return. BuhatAla’s product quality and quick customer response give it a competitive edge in the e-commerce industry. At electronics like iPhones, Play Station, X-Box, Cameras, Laptops and many more are ordered from various countries, before confirming the order managers at BuhatAla examine the products to ensure that the product is not refurbished or fake after confirmation, products are ordered and delivered to Pakistan. Once the stock lands to the warehouse, a quick re-check of box seals is done; to make sure that the boxes are not opened and genuine accessories which comes with the product are not replaced, the same process is repeated while delivering the product to the customer. With low-margins in the e-commerce industry and on top of that customs duty on electronic products. BuhatAla should consider purchasing its electronics from local suppliers which will be cost-effective for them but with a promise of providing a genuine product the company cannot take a risk by dealing with local suppliers. Although many leading players of the e-commerce industry have high-margins on electronic products BuhatAla is willing to sell its electronic products at razor-thin margins just to create a positive brand image and provide a best online shopping experience to its customers. Start-ups like may not have huge turnovers and aggressive marketing approaches like leading brands but they are a big competition to the e-commerce leaders because, with slow growth, customer satisfaction and high product quality brands like may win the race.

Slow and steady wins the race!

Reference : The nation


Amin Lalani is a subject matter specialist in Internet Retailer with several articles and research paper published so far. He has done M.Phil from IoBM in Marketing with emphasis on Internet Retailing. Besides academia he has various other certification like SAP, Google Analytic, Microsoft Small Business Solution Provider and more.

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