This Independence Day, Daraz has launched the #DarazAzaadiBoxwhich will be on the journey of a lifetime before it lands back on the Daraz app. The box departed from the Daraz office and has started collecting pieces of Pakistan as it travels from city to city. It is set to meet the likes of sporting legends Wasim Akram and Jahangir Khan, who are likely to add an exclusively signed ball and racket to its inventory. Once the box has collected all 47 items, it will come full circle returning to its point of origin on the Daraz app. By downloading the Daraz app and sharing page, customers can enter the lucky draw for this box between August 1 and August 14 – one lucky winner will win the box full of things! Saman Javed, Head of Marketing Communications Daraz commented: We’re in the business of delivering happiness on-the-go to our customers across Pakistan. Along with a massive sale for our customers, we want to give them a super engaging experience on the app. And that’s where our Azaadi box comes in. The messenger? Daraz app – featuring celebrities, influencers and Pakistanis across the land. The message? Pakistan Zindabad!



Amin Lalani is a subject matter specialist in Internet Retailer with several articles and research paper published so far. He has done M.Phil from IoBM in Marketing with emphasis on Internet Retailing. Besides academia he has various other certification like SAP, Google Analytic, Microsoft Small Business Solution Provider and more.

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