Fashion Goes E-commerce First

Fashion in Pakistan has come a long way. Our designers are recognized across the world and their work is appreciated by all. Who doesn’t remember the time when ladies would flock to the malls as soon as their favourite brand launched their latest collection, only to return home empty-handed as everything sold out immediately. But a solution was soon found. In Pakistan, e-commerce has taken over the conventional form of shopping. People now prefer to buy almost everything online, from electronic gadgets to groceries.

Same is with fashion accessories. With shopping centres getting so crowded, people now look at their own convenience. E-commerce websites which give them an opportunity to avoid the mad rush and buy whatever they like from the comfort of their homes. One look at the website will tell you how popular the culture of online shopping has become. Designers realize it too, that is why all the top brands now stock their collections online.

Before new arrivals are even available at retail stores, all collections are uploaded online. This gives people a chance to go through them and select their favourite pieces and pre-book them. No need to worry if the outfit you want will be available or not. Just order online and wait as it gets delivered right to your doorstep.

Top brands like Sana Safinaz, famous for having their lawn sold out hours after being released, J. | Junaid Jamshed, Sapphire, Gul Ahmed, Al Karam, Lala Textiles, Kapray etc, all are available on the website. You can browse through the extensive catalogue. But wait that’s not all. There are numerous other categories for fashion accessories. So you can pick out the perfect things that match with your clothes.

You do not need to visit many different shops to buy different accessories. Everything is available in one place. Shoes, jewellery, bags whatever your heart desires, match it with the outfit you chose and voila your perfect style is complete.

About the Author

Amin Lalani
Amin Lalani is a subject matter specialist in Internet Retailer with several articles and research paper published so far. He has done M.Phil from IoBM in Marketing with emphasis on Internet Retailing. Besides academia he has various other certification like SAP, Google Analytic, Microsoft Small Business Solution Provider and more.

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