Bayer-led global alliance ties up with Big Basket to boost farmers’ income in India.

A global alliance led by Bayer NSE 0.85 % and IFC today announced the partnership with e-commerce firm Big Basket to help small farmers in India raise their income by providing them with the knowledge to use inputs efficiently and timely as well as access to markets to sell produce.

In April this year, Germany-based agro-chemical major Bayer, International Finance CorporationNSE 0.00 %, Netafim and Swiss Re Corporate Solutions launched the ‘Better Life Farming’ alliance to provide an innovative solution. A senior Bayer official highlighted that farmers were able to double their yields and triple their farm incomes during the pilot project. He explained that this project will run on a business model and not as CSR activities.¬†The alliance plans to rope in partner working in the field of credit and insurance, the official said.
“Many smallholder farmers reach less than 20 per cent of their potential productivity owing to limited access to inputs, credit, and markets. The adverse effect of climate change further increases their risks,”¬† Water management firm Netafim’s India MD Randhir Chauhan said this alliance aims to offer solutions to most urgent global challenges, such as the growing demand for food and scarcity of water.

“By using precision irrigation, and other advanced farming practices the alliance brings, smallholder farmers can significantly increase their yields, reduce their vulnerability to weather changes and ensure economic growth,” he added.

“We use our technology-based online platform to completely disintermediate the value chain of fruits & vegetables and hence give a better realisation to farmers.

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About the Author

Amin Lalani
Amin Lalani is a subject matter specialist in Internet Retailer with several articles and research paper published so far. He has done M.Phil from IoBM in Marketing with emphasis on Internet Retailing. Besides academia he has various other certification like SAP, Google Analytic, Microsoft Small Business Solution Provider and more.

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