Facebook-owned social network Instagram has announced it is expanding its eCommerce offering beyond the Feed to Instagram Stories. This means users no longer have to leave a brand’s Story to buy items, as select brands now have the ability to include shoppable icons on images of products that will direct users to a product page.

The company also noted that a recent survey found that Instagram users often watch stories to interact with their favourite brands and find out about new products. With the new shoppable tags within Stories,  users will be able to shop select brands, with more brands coming soon to the platform.

Last month, Instagram introduced a native payments feature that allows users to register a credit or debit card to make payments within the app.


Amin Lalani is a subject matter specialist in Internet Retailer with several articles and research paper published so far. He has done M.Phil from IoBM in Marketing with emphasis on Internet Retailing. Besides academia he has various other certification like SAP, Google Analytic, Microsoft Small Business Solution Provider and more.

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