Amazon’s newest clothing offering could help it break into fashion. A service now available to all Prime members allows buyers to try on clothes before buying them – a way for online delivery to mimic the experience of shopping in a store.
After a test run in which invitees could order thousands of different styles, Amazon decided the service was a good fit and opened it up to all U.S. Prime member. This Wardrobe comes at no additional cost to existing Prime members.
The service allows shoppers to order clothes, shoes and accessories to try on at home. After ordering at least three and up to eight items, members have seven days to decide whether to keep their selections or send them back in the provided resealable box using a prepaid label – at no charge.
There is no upfront charge, either. Customers are only charged for the items they keep when the seven days are up.
Prime Wardrobe will rival established online shopping and subscription services such as Stitch Fix and Nordstrom’s Trunk Club, though those services offer a personal stylist. With Prime Wardrobe, the customer picks their own clothes.