IBM has partnered with software supplier MEDIA OCEAN to launch a blockchain-powered tracker for digital media transactions. IBM iX is the business and tech consulting wing of international technology giant IBM
According to IBM iX, the main purpose of applying blockchain in the media ecosystem is to “clean things up” in the media buying industry.
The recent project is not the first initiative by IBM to integrate blockchain technology into the advertising industry. IBM also announced a pilot of a proof of concept (PoC) blockchain product to “short-circuit intermediaries” between advertisers, publishers, and consumers as well as to provide clear records of contracts and publisher payments.