Adobe Buys Magento for $1.68 Billion

Adobe has announced that they’re acquiring Magento for $1.68 billion. Brad Rencher, Adobe’s Executive VP of Adobe Digital Marketing business, announced the purchase over on Twitter, and via a blog post:

Combined with Adobe Experience Cloud, the Magento Commerce Cloud will bring digital commerce, order management and business intelligence to enable both B2B and B2C shopping experiences across the customer journey. The Magento Platform brings together digital commerce, order management and predictive intelligence into a unified commerce platform enabling shopping experiences across a wide array of industries. This level of flexibility gives businesses the ability to quickly ramp and iterate their commerce capabilities for their unique business needs.

“Adobe and Magento share a vision for the future of digital experiences that brings together Adobe’s strength in content and data with Magento’s open commerce innovation,” said Mark Lavelle, CEO, Magento.

About the Author

Amin Lalani
Amin Lalani is a subject matter specialist in Internet Retailer with several articles and research paper published so far. He has done M.Phil from IoBM in Marketing with emphasis on Internet Retailing. Besides academia he has various other certification like SAP, Google Analytic, Microsoft Small Business Solution Provider and more.

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