EID-UL-ADHA 2017 Online Sales By Local Websites And Their Reality

Pakistan’s e-commerce business is thriving expeditiously as new and more people are using internet, smart phones as well as social networking sites. There are several other factors that have encouraged electronic-commerce in Pakistan. “Expatriates” are the masses who dwell outside the state. They are the people who sometimes also encourage e-commerce as they offer a marketplace for entrepreneurs. People in developing nations like Pakistan have now recognized the social and economic benefits that could result from of e-commerce. They can rapidly arrive in the market and obtain every information that they want. From a pair of shoes to the best computer accessories, financial services, airfare deals, consumer can get anything easily delivered in minutes. It has also reduced transaction cost.

In order to scrim over the market and to become the top seller brand, online websites in Pakistan are offering enormous discounts on the auspicious occasion of Eid-ul-adha. Among them the most highlighted brands ,which are in limelight, are Symbios.pk, Daraz.pk and Yayvo.com. Symbios.pk tops the list by offering discounts up to 90%, followed by Daraz.pk and Yayvo.com etc. These discounts are on various items like fashion brands, mobiles, home and outdoor, kitchen appliances, laptops, computing accessories, TV & multimedia, Tablets, healthcare, sports and fitness etc.

  • pk up to 90% off
  • pk Up to 80% off
  • com up to 80% off
  • com up to 60% off
  • pk up to 60% off
  • pk up to 50 % off
  • pk up to 40% off
  • pk up to 30% off
  • pk up to 10% off

Bitter Truth:

Don’t get excited about the above sales as we get initially. On scrutinizing these offers we dig up that only one or two items are on best offers and all the rest items are averagely priced. Some stores raise their original prices and then marked it on sale and some are offering low quality products. Only a little were found to be authentic with these discounts, so be very careful while choosing one!

For example Nokia 6 (a Smartphone) has a market value of Rs 27,900 but homeshopping.pk has originally priced it as 40,000 and then offered a 26% off which discounts it at Rs 29,499 which is still above the market price.

Second example is of Mitsubishi 2 ton convertor. Its market price is Rs 141000 but Shophive.com has originally priced it at Rs,148,999 and then offering a discount after which it comes at 40,999. There are numerous examples like these where these stores are fooling the general customers.

About the Author

Amin Lalani
Amin Lalani is a subject matter specialist in Internet Retailer with several articles and research paper published so far. He has done M.Phil from IoBM in Marketing with emphasis on Internet Retailing. Besides academia he has various other certification like SAP, Google Analytic, Microsoft Small Business Solution Provider and more.

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