1. Create Catalog in Facebook and advert the product to reach target audience. Click here to see how to create a product catalog on Facebook for FREE. Now you don’t need any third party to create a Facebook Catalog. Advert by Facebook is a powerful AdEngine that allows you to reach your target audience in no time.
  2. Sponsor Ads gives you an opportunity to buildup your brand. The communication you use to buildup your brand may contain “Say Thankyou with Stella Gifts” “Thankyou is the magic word to build relationship, say it with Stella Gift” and so on
  3. Create a group and let other people share their gift stories, Yes you may moderate the content perhaps, this will give you an idea about the consumer and the market trend.
  4. Engage your audience through contest, Facebook live and other engagement tool. And yes reward them so that, they would remember your brand when ever they see the gift.
  5. Create a short video about your shop or you talking to the viewers about your view on importance of gifts and how 100s of fans have change their relationship by gift a small gift to their friends and family
  6. Social Connect : This is another important element that you can place on you tab and let your user connect to your website, youtube and twitter.
  7. Promote your Facebook on all your collateral, newsletter, website and whereever user may quickly see. You may also put a QR code so that user may scan and instantly like your page

Facebook is a powerful social media tool. All you got to do is plan it and properly execute it. Sometime it takes years for the a brand to understand to the mechanic of the Facebook and they miss the big opportunity.



Amin Lalani is a subject matter specialist in Internet Retailer with several articles and research paper published so far. He has done M.Phil from IoBM in Marketing with emphasis on Internet Retailing. Besides academia he has various other certification like SAP, Google Analytic, Microsoft Small Business Solution Provider and more.

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