Obviously Pakistan is in full swing to take Retailing to next level and mobile is vital for E-Tail success as more than 50$ access website through mobile, especially who are out of main cities. Here are some of the mobile version of retail and clearly reflects their leadership in the market as it gives more convenience to the customer and reasons to shop online.
Starting from the market leading –
Symbios has made is straight forward although the GUI is missing perhaps they have made it simple for buyers to browse the catalog and place order online
GulAhmed and AlKaram seems to be following a single trend by focusing more on product rather than hybrid selling site which is not a bad idea but, for customer it might be a big clicking more links to reachout for add to cart.
Liberty books is one of the oldest store perhaps, needs workout to make site more mobile friendly so that they can reach more customer through mobile and increase conversion.
Finally the mother of Internet Retailing EBAY has some extra ordinary mobile representation it has banner, specials and quick checkout. What is more attractive is they got various panel with boxes sliding either products or brands banner. Its a perfect site for mobile with great experience
Based on above review one could come to a following conclusion on what is require to make the site more mobile friendly
- The mobile version should be GUI based rather than couple of buttons like symbios
- It should be more ECommerce site rather than a brand site
- Mobile site must have minimum clicks or details to enter as people avoid filling in details
- Logo or branding should be predominant
- Shopping cart and personal profile should be well place
- Dont place big banners to cover main space
- Search bar should be right under the logo
- Try to develop a separate mobile site rather than responsive – sometime it doesnt work.
- Do not run popups and it will not work in most of the cases
- Creative, Convenience, Compact is all what needed for mobile.
Mobile Internet Retailing is vital and it should be done big way. This mobile site can also become DISPLAY KIOSK so while developing the site one has to consider multiple mobile avenues like Smart Phone, Instore Kiosk, Large Display and more.