Drive your sales x5 Times

Once you have work hard to setup your store, next step is to promote it. Apparently promoting your products online takes huge efforts and resources (financial, human resource and more).

There are atleast 4 ways to get jump start selling locally in Pakistan

a. Start promoting your products/services on classified sites like OLX and Bolee

b. Second step is to promote your products and brand through your friend, family and groups on social media and it should be consistent ie. Promote one product everyweek so that your brand and product line gets touchbase on regular basis

c. Last but not least reachout for marketplaces like Daraz, Yahvo, Kaymu, Dealstoday, Tohfay and more

d. Maintain a blog this helps you to communicate with consumer directly. The blog may contain mixed of articles including tips, advice, howto and so on.

Before you start selling appraise your webstore – Does it have following components in place?

a. Localize brand like Daraz, Tohfay and so on

b. Define your goals very clearly. Do you want to offer discount products, cheap products or high end signature series product line.

c. Ensure the GUI is neat and clear – dont copy anyone. Keep your audience in mind and design the store and put some urdu words in it too

d. Optimize your website for Onsite SEO

This could definitely increase your sales by x5 times

About the Author

Amin Lalani
Amin Lalani is a subject matter specialist in Internet Retailer with several articles and research paper published so far. He has done M.Phil from IoBM in Marketing with emphasis on Internet Retailing. Besides academia he has various other certification like SAP, Google Analytic, Microsoft Small Business Solution Provider and more.

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